ANDY Awards

Creative Award

New York, United States

Update

Volkswagen Combi - "Ideals"

8138

Title	Ideals
Agency	BBDO Paris (ex DDB Paris)
Campaign	The van is 60 - Volkswagen
Advertiser	Volkswagen
Brand	Volkswagen Combi
Posted	June 2008
Product	Commercial Vehicles
Product (original language)	Véhicules utilitaires
Business Sector	Other Vehicles
Media Type	Print
AI Description	This print ad features a straight-on view of the iconic red and white Volkswagen Combi, known for its historical and cultural significance. The vehicle is pristine, symbolizing adventure and freedom. Below the image is a poetic caption that reads, "It has carried all the world's ideals. The door must not have been shut right," suggesting the Combi's legacy in cultural and social movements. The ad highlights the timeless appeal of the Volkswagen van, insinuating that it has been part of many transformative journeys and ideologies.
Creative Director	Alexander Kalchev
Creative Director	Sylvain Thirache
Copywriter	Patrice Dumas
Art Director	Aurélie Scalabre
Art Buyer	Marine Rolland
Advertiser's Supervisor	Julie Régis
Advertiser's Supervisor	Boris Langlois
Account Supervisor	Luc Chausson
Account Supervisor	Philippe Jourdain