ANDY Awards

Creative Award

New York, United States

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Volkswagen Combi - "Huts"

7460

Title	Huts
Agency	BBDO Paris (ex DDB Paris)
Campaign	The van is 60 - Volkswagen
Advertiser	Volkswagen
Brand	Volkswagen Combi
Posted	June 2008
Product	Commercial Vehicles
Product (original language)	Véhicules utilitaires
Business Sector	Other Vehicles
Media Type	Print
AI Description	This advertisement for the Volkswagen Combi features a minimalist design with a vintage blue van prominently displayed against a light background. The text below the image humorously reflects on the cultural backdrop of 1969, highlighting the enduring legacy and presence of the Volkswagen van since that era. The classic design and retro aesthetic evoke a sense of nostalgia, emphasized by the mention of historically significant events from the 1960s. This print ad leverages the vehicle's rich history, drawing connections between the past and the present with a playful nod to the counterculture movements of the time. The simple yet powerful imagery and messaging invite viewers to appreciate the timeless appeal of the Volkswagen Combi, celebrating its place in popular culture and history.
Creative Director	Alexander Kalchev
Creative Director	Sylvain Thirache
Copywriter	Patrice Dumas
Art Director	Aurélie Scalabre
Art Buyer	Marine Rolland
Advertiser's Supervisor	Julie Régis
Advertiser's Supervisor	Boris Langlois
Account Supervisor	Luc Chausson
Account Supervisor	Philippe Jourdain