ANDY Awards

Creative Award

New York, United States

Update

Volkswagen Combi - "Conception"

10458

Title	Conception
Agency	BBDO Paris (ex DDB Paris)
Campaign	The van is 60 - Volkswagen
Advertiser	Volkswagen
Brand	Volkswagen Combi
Posted	June 2008
Product	Commercial Vehicles
Product (original language)	Véhicules utilitaires
Business Sector	Other Vehicles
Media Type	Print
AI Description	The advertisement features a green Volkswagen Combi van prominently displayed against a plain background, emphasizing its iconic design. Below the image, there is the tagline: "It's unusual to drive the vehicle you were conceived in." This line connects the vehicle to a personal and historical narrative, implying continuity and nostalgia. The text further down references the passage of time and elements of life that have changed, creating a sense of looking back at the past with affection. The use of a minimalist and clean aesthetic highlights the timeless nature of the Volkswagen Combi, contributing to the nostalgic and personal appeal of the ad.
Creative Director	Alexander Kalchev
Creative Director	Sylvain Thirache
Copywriter	Patrice Dumas
Art Director	Aurélie Scalabre
Art Buyer	Marine Rolland
Advertiser's Supervisor	Julie Régis
Advertiser's Supervisor	Boris Langlois
Account Supervisor	Luc Chausson
Account Supervisor	Philippe Jourdain