Jeep - "Bushman&Eskimo" by ANDY Awards 2009
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Jeep - "Bushman&Eskimo"
- Brand: Jeep
- Country: Malaysia
- Advertiser: Chrysler Group LLC
| Title | Bushman&Eskimo |
| Agency | BBDO Malaysia |
| Campaign | Two Worlds - Jeep |
| Advertiser | Chrysler Group LLC |
| Brand | Jeep |
| Posted | June 2008 |
| Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
| Media Type | Outdoor/Out of Home |
| Market | Malaysia |
| AI Description | The advertisement features a striking minimalist design, with contrasting silhouette illustrations of a Bushman and an Eskimo. The figures are simple yet distinct, rendered in contrasting colors on a sparse, white background. The Bushman holds a spear, while the Eskimo carries a similar tool, each dressed in cultural attire. This imagery suggests themes of diversity and unity, illustrating how people from different environments can come together. The Jeep logo is subtly placed in the top-right corner, associating the brand with exploration and adventure. The ad's clean and vibrant design communicates Jeep's message of universality and discovery. |
| Executive Creative Director | Ronald Ng |
| Creative Director | Mun |
| Copywriter | Kevin Le |
| Art Director | Eric Hor |
| Art Director | Gary Lim |
| Art Director | Willeon Leong |
| Art Director | Hans Lee |
| Illustrator | Gary Lim |
| Account Supervisor | Dong Hyun Yoo |
| Advertiser's Supervisor | Sally Hong |