adidas - "Zheng Zhi" by ANDY Awards 2009
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adidas - "Zheng Zhi"
- Brand: adidas
- Country: China
- Advertiser: adidas
| Title | Zheng Zhi |
| Agency | TBWA\Greater China |
| Campaign | Impossible is nothing China 2008 |
| Advertiser | adidas |
| Brand | adidas |
| Posted | May 2008 |
| Product | Olympic Launch |
| Business Sector | Sportswear |
| Tagline | Impossible is nothing |
| Media Type | |
| Market | China |
| AI Description | The advertisement centers on Zheng Zhi, an iconic Chinese soccer player, wearing a vibrant red jersey and caught mid-action, appearing to leap for a soccer ball as a massive crowd of people beneath him extends their arms in support. The powerful composition suggests a sense of unity and collective ambition, capturing the dynamic energy of sports and teamwork. The background is predominantly monochrome, which makes Zheng Zhi stand out vividly in his red outfit, reinforcing the theme of passion and determination associated with both him and the brand. The tagline "Impossible is nothing" aligns seamlessly with adidas's message of resilience and possibility, especially in the context of the 2008 Beijing Olympic Games. |
| Creative Director | Yang Yeo |
| Creative Director | Elvis Chau |
| Creative Director | Sarawut Hengsawad |
| Creative Director | John Merrifield |
| Photographer | Mark Zibert |
| Illustrator | Luming |
| Illustrator | Lance Ma |