adidas - "Sui Feifei" by ANDY Awards 2009
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adidas - "Sui Feifei"
- Brand: adidas
- Country: China
- Advertiser: adidas
| Title | Sui Feifei |
| Agency | TBWA\Greater China |
| Campaign | Impossible is nothing China 2008 |
| Advertiser | adidas |
| Brand | adidas |
| Posted | May 2008 |
| Product | Olympic Launch |
| Business Sector | Sportswear |
| Tagline | Impossible is nothing |
| Media Type | |
| Market | China |
| AI Description | The ad depicts a powerful scene where basketball player Sui Feifei leaps over an enormous crowd of monochrome figures reaching out towards her. She is wearing a vibrant red uniform, contrasting sharply against the black and white crowd, symbolizing vitality and focus. The setting evokes a sense of movement and aspiration, as Sui Feifei clutches a basketball mid-air, embodying the adage 'Impossible is Nothing,' the tagline displayed alongside the adidas logo. This visual emphasizes ambition and unity, reflecting a spirit of collective support and individual excellence marking the Olympic theme. |
| Creative Director | Yang Yeo |
| Creative Director | Elvis Chau |
| Creative Director | Sarawut Hengsawad |
| Creative Director | John Merrifield |
| Photographer | Mark Zibert |
| Illustrator | Luming |
| Illustrator | Lance Ma |