adidas - "Hu Jia" by ANDY Awards 2009
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adidas - "Hu Jia"
- Brand: adidas
- Country: China
- Advertiser: adidas
| Title | Hu Jia |
| Agency | TBWA\Greater China |
| Campaign | Impossible is nothing China 2008 |
| Advertiser | adidas |
| Brand | adidas |
| Posted | May 2008 |
| Product | Olympic Launch |
| Business Sector | Sportswear |
| Tagline | Impossible is nothing |
| Media Type | |
| Market | China |
| AI Description | The 2008 adidas print ad illustrates the Olympian diver Hu Jia, standing triumphantly on top of an immense sea of people. The stark black and white palette highlights the action and intensity of the moment, capturing Hu Jia as an iconic figure of strength and inspiration. By visually elevating him above the Chinese populace, the image embodies national pride and communal support, resonating with adidas's slogan "Impossible is nothing." This representation not only emphasizes Hu Jia’s personal achievements but also signifies the collective ambition and spirit of a nation gearing up for the 2008 Olympic Games. |
| Creative Director | Yang Yeo |
| Creative Director | Elvis Chau |
| Creative Director | Sarawut Hengsawad |
| Creative Director | John Merrifield |
| Photographer | Mark Zibert |
| Illustrator | Luming |
| Illustrator | Lance Ma |
| Copywriter | Sarawut Hengsawad |
| Art Director | Elvis Chau |
| Associate Creative Director | Lesley Zhou |
| Copywriter | Lesley Zhou |
| Copywriter | Nicky Zhang |
| Copywriter | Michelle Wu |