Thrifty - "Birthday Girl" by ANDY Awards 2008
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Thrifty - "Birthday Girl"
- Brand: Thrifty
- Country: Australia
- Advertiser: Thrifty Pty Ltd (Australia)
| Title | Birthday Girl |
| Agency | J. Walter Thompson Sydney |
| Campaign | Birthday Girl |
| Advertiser | Thrifty Pty Ltd (Australia) |
| Brand | Thrifty |
| Posted | April 2008 |
| Business Sector | Car & Utility Rentals |
| Media Type | Television |
| Length | |
| AI Description | The ad captures a wholesome family moment outside a suburban house, where a young woman, the titular 'Birthday Girl', is led with her eyes covered by who appear to be her parents. Filmed by a motherly figure in jeans and a pink sweater, the setting is bright and cheerful. As the daughter’s eyes are uncovered, she is immediately hit with waves of joy upon seeing a surprise gift – a car adorned with a large red bow. Her reaction is a delightful burst of excitement, characterized by screams and expressive joy. As the scene progresses, she inspects the car, overwhelmed with happiness, repeatedly thanking her parents. The camera captures her jumping into her father’s arms for a triumphant hug. The moment ends with a shot of the car and a simple yet impactful on-screen text: 'Car rentals from $27 a day', followed by Thrifty's slogan, 'Now that's Thrifty thinking.' The ad conveys a theme of affordable luxury and surprise, celebrating moments of joy enabled by Thrifty. |
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