at&t - "Scorsese (60 sec)" by ANDY Awards 2008
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at&t - "Scorsese (60 sec)"
- Brand: at&t
- Country: United States
- Advertiser: AT&T Inc.
| Title | Scorsese (60 sec) |
| Agency | BBDO New York |
| Campaign | Scorsese (60 sec) |
| Advertiser | AT&T Inc. |
| Brand | at&t |
| Posted | February 2008 |
| Business Sector | Telecommunications Services |
| Media Type | Cinema |
| Length | |
| Market | United States |
| AI Description | The ad opens in a dimly lit bedroom where a mother is on the phone with her son lying in bed. The child is speaking with his father over the telephone, expressing his reluctance in a conversation that feels 'ordinary.' Suddenly, a famous film director enters the scene, critiquing the conversation for lacking edge, suggesting dramatic plot twists akin to a movie scene—such as the father being a mysterious figure just out of prison. The mother appears bewildered yet engaged in the storytelling transformation. The ad intersperses humor and narrative twists to emphasize AT&T's reliable service, pointing out that while their service won’t interrupt your calls, talking during movies is discouraged. It ends with a message from AT&T, urging respect for cinema events. |
| Actor / Celebrity | Martin Scorsese |
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