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ANDY Awards

Creative Award
New York, United States
JCPenney - "Aviator" by ANDY Awards 2008

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TitleAviator
Agency
Campaign Aviator
Advertiser JCP Media L.P.
Brand JCPenney
PostedNovember 2007
Business Sector Department Stores, Supermarkets
Tagline Every Day Matters
Media Type Television
Length
Soundtrack Real Love
AI Description The JCPenney 'Aviator' ad is set during the Christmas season, capturing the magic and excitement of a child's imagination. It opens with a young girl with glasses drawing on her notebook. She dreams of creating a rocket that can take her to the North Pole, where Santa Claus resides. The ad showcases her creative journey as she collects materials from around her neighborhood and joins forces with other kids to bring her vision to life in a backyard adorned with festive lights and decorations. Together, they construct a makeshift rocket out of cardboard and everyday objects. As the project comes together, the entire community gathers to witness the thrilling launch. The soundtrack, 'Real Love,' underscores the themes of togetherness and believing in your dreams. The ad concludes with the tagline, 'Every Day Matters,' and a message to believe in the magic of the season. The visuals and the music beautifully capture the spirit of adventure, creativity, and communal joy that Christmas brings.
Special Effects / VFX
Chief Creative Officer
Executive Creative Director
Copywriter
Art Director
Director
Executive Producer
Executive Producer
Editing Company
Editor
Production Designer
Director of Photography (DOP)
Line Producer
Producer
Colorist
Music Company / Composer
Production Company
Executive Agency Producer
Music
Executive Creative Director