Sony - "Play-Doh (90 sec)" by ANDY Awards 2008
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Sony - "Play-Doh (90 sec)"
- Brand: Sony
- Country: United Kingdom
- Advertiser: Sony Corporation of America
| Title | Play-Doh (90 sec) |
| Agency | Fallon |
| Campaign | Play-Doh (90 sec) |
| Advertiser | Sony Corporation of America |
| Brand | Sony |
| Posted | October 2007 |
| Product | Bravia |
| Business Sector | TV, Hi-Fi, Video, Personal Stereo & Accessories |
| Tagline | like no other |
| Media Type | Television |
| Length | |
| AI Description | The Sony Bravia ad opens with a view of the New York skyline, gradually focusing down to street level. Small, colorful clay animations begin to emerge from various urban settings, such as manholes and around trash bins. These clay antics evolve into playful bunnies that hop through the bustling streets, drawing the attention of passersby. The surge of colors continues, as the clay creatures form massive, vibrant waves, and eventually, a giant red bunny stands majestic amidst the urban backdrop, enchanting the city dwellers. The ad is accompanied by the soundtrack "She's a Rainbow," emphasizing the vibrancy of color conveyed by Sony's Bravia. As it concludes, the tagline "Colour like no other" flashes with the Bravia logo. |
| Production Company | Gorgeous Enterprises |
| Creative Director | Juan Cabral |
| Agency Producer | Nicky Barnes |
| Director | Frank Budgen |
| Copywriter | Chris Willingham |
| Copywriter | Mark Sinnock |
| Art Director | Chris Willingham |
| Art Director | Mark Sinnock |
