Epuron/German Ministry for the Environment - "Power Of Wind" by ANDY Awards 2008
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| Title | Power Of Wind |
| Agency | Nordpol Hamburg |
| Campaign | Power Of Wind |
| Advertiser | Epuron/BMU |
| Brand | Epuron/German Ministry for the Environment |
| Posted | August 2007 |
| Product | Wind Energy Initiative |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Philosophy | The wind got an enormous potential. Someone's just got to detect it. |
| Problem | Epuron invest in alternative forms of energy like wind energy. |
| Media Type | Television & Cinema |
| Length | |
| Market | Germany |
| AI Description | The ad opens with a man, representative of the wind, who feels misunderstood and lonely. Throughout the video, he encounters various people and situations where his strong presence is apparent but unappreciated. As the narrative unfolds, he finally finds acceptance when his potential is recognized in the context of wind energy. The ad highlights his journey from feeling like a nuisance to being valued, emphasizing the untapped potential of wind energy. The visuals are accompanied by a reflective voice-over that relates the man's struggles and eventual acceptance. The message reveals Epuron's commitment to harnessing the power of wind and encourages viewing wind in a positive light, playing on the theme of transformation and usefulness. The tagline at the end, "Let's put his energy to good use," reinforces the ad's message of recognizing and utilizing potential. |
| Production Company | Paranoid Projects |
| Creative Director | Lars Ruhmann |
| Copywriter | Matthew Branning |
| Art Director | Björn Rühmann |
| Art Director | joakim reveman |
| Director | Les Viking |
| Producer | Melanie Robert-Kaminka |
| Producer | Virginie Dinh |
| Account Executive | Mathias Mueller-Using |