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ANDY Awards

Creative Award
New York, United States
Vaseline - "Sea" by ANDY Awards 2008

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TitleSea
Agency
Campaign Sea
Advertiser Unilever
Brand Vaseline
PostedApril 2007
Business Sector Skin Care
Media Type Television & Cinema
Length
Market United States
AI Description The Vaseline advertisement titled "Sea" is a visually striking presentation that explores the wonder of human skin. It begins with abstract visuals resembling natural landscapes, implying a connection between the Earth and human beings. The narration emphasizes the skin's unique qualities, highlighting its capability to regulate temperature, defend against diseases, and heal itself. As the ad progresses, it showcases a multitude of people, all nude, symbolically illustrating the natural and primordial nature of skin. The crowd forms patterns reminiscent of cells, emphasizing the cellular structure and constant regeneration of the skin. The imagery transitions between different landscapes, drawing parallels between the earth's surface and human skin. The powerful visuals and soothing narration work together to convey the message of embracing the natural and resilient properties of the skin, urging viewers to care for it using Vaseline products. The advertisement concludes with the tagline "keeping skin amazing," reinforcing the product’s promise.
Creative Director
Executive Producer
Head of Broadcast
Executive Creative Director
Brand Development Director
Brand Vice President
Account Handler
Sound Design Company
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Editor
Special Effects / VFX
Agency Producer
Production Company
Producer
Creative Director
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Art Director
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Lighting Camera-Person
Director
Executive Producer Patrick Milling-Smith