Lego - "Builders of Tomorrow" by ANDY Awards 2008
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| Title | Builders of Tomorrow |
| Agency | Jung von Matt/basis GmbH |
| Campaign | Builders of Tomorrow |
| Advertiser | LEGO |
| Brand | Lego |
| Posted | April 2007 |
| Business Sector | Toys & Games |
| Media Type | Poster |
| Market | Germany |
| AI Description | The "Builders of Tomorrow" ad by Lego features a creative reinterpretation of the iconic 'Lunch atop a Skyscraper' photograph but with young children sitting on a steel beam high above a city skyline. Set in black and white, it evokes a vintage, nostalgic feel while suggesting a connection between the playful world of Lego and the ambitious future endeavors of building and construction. Each child is depicted in typical construction attire from the past, slightly oversized, emphasizing both their youth and their imaginative potential. The placement above the city represents the vast possibilities and heights they can achieve, tying it back to Lego's theme of fostering creativity and imagination. The absence of any explicit adult supervision hints at the uninhibited nature of children's play, encouraging self-exploration and innovation. Lego logos prominently connect the brand to these inspiring themes. |
| Marketing Manager | Christian Korbes |
| Brand Manager | Katharina Sutch |
| Account Handler | Katharina Schablitzki |
| Creative Director | Arno Lindemann |
| Typographer | Frank Kirchhoff |
| Photographer | Achim Lippoth |
| Copywriter | Daniel Schaefer |
| Art Director | Szymon Rose |
| Creative Director | Bernhard Lukas |