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ANDY Awards

Creative Award
New York, United States
Skittles - "Pinata (15 sec)" by ANDY Awards 2008

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TitlePinata (15 sec)
Agency
Campaign Taste The Rainbow - Skittles
Advertiser Mars, Inc.
Brand Skittles
PostedApril 2008
Business Sector Chocolate, Bars, Candies, Chewing-Gum
Tagline Chocolate The Rainbow. Taste The Rainbow.
Media Type Television
Length
Market United States
AI Description The advertisement opens in an office setting where a man dressed as a piñata approaches a table where colleagues are having a break. He queries whether they expected chocolate-flavored Skittles to pour out if hit with a bat. Despite the comical absurdity, the piñata man sports injuries like a broken arm and a crutch, indicating he's been hit. The backdrop is humorous, focusing on an unexpected twist in a mundane environment. As he accuses a colleague of expecting candy to spill from his costume, Skittles appears with their product logo, concluding with the tagline: 'Chocolate the Rainbow. Taste the Rainbow.' The visual and dialogue highlight a playful take on classic piñata tropes while promoting the new chocolate flavor.
Editing Company
Visual Effects
Executive Creative Director
Colorization Tim Masick
Telecine
Flame Artist
Producer
Director
Production Company
Editor
Editor
Producer
Producer
Producer
Copywriter
Art Director
Group Creative Director
Group Creative Director