Coke Zero - "Prosthetic Leg" by ANDY Awards 2008
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Coke Zero - "Prosthetic Leg"
- Brand: Coke Zero
- Country: United States
- Advertiser: Coca-Cola Company
| Title | Prosthetic Leg |
| Agency | Crispin Porter + Bogusky |
| Campaign | Coke vs Coke Zero - Coca |
| Advertiser | Coca-Cola Company |
| Brand | Coke Zero |
| Posted | March 2008 |
| Business Sector | Soft Drinks, Tonics |
| Tagline | Real Coca Cola Taste and Zero Calories |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The commercial for Coke Zero from 2008, created by Crispin Porter + Bogusky, playfully addresses the concept of 'taste infringement.' Set in a corporate meeting room, two lawyers representing Coca-Cola discuss suing Coke Zero for taste similarities. A humorous metaphor is drawn comparing this situation to a man's legs having an issue due to their similarity. The conversation implies internal competition and loyalty between Coke products. The visuals are straightforward, with each character seated around a table, and cans of Coke and Coke Zero prominently displayed. The room is businesslike, with formal attire and a minimalistic setup, focusing attention on the dialogue. The tagline 'Real Coca Cola Taste and Zero Calories' is emphasized at the end, reinforcing the product's promise. |