Coke Zero - "Real Estate Lawyer" by ANDY Awards 2008
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Coke Zero - "Real Estate Lawyer"
- Brand: Coke Zero
- Country: United States
- Advertiser: Coca-Cola Company
| Title | Real Estate Lawyer |
| Agency | Crispin Porter + Bogusky |
| Campaign | Coke vs Coke Zero - Coca |
| Advertiser | Coca-Cola Company |
| Brand | Coke Zero |
| Posted | March 2008 |
| Business Sector | Soft Drinks, Tonics |
| Tagline | Real Coca Cola Taste and Zero Calories |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The advertisement begins with the trademark face-off in a corporate meeting setup, featuring Coke and Coke Zero. Two businessmen seem to be discussing a legal strategy where one proposes potential 'taste infringement' by Coke Zero on Coke. The real estate lawyer, dressed in a conventional suit, listens attentively. The conversation humorously parallels real estate law with product differentiation, likening taste to property rights. The scene unfolds with exchanges of legal jargon, aiming to equate brand identity with architectural landmarks. The dialogue is light-hearted, filled with dry humor. The meeting rooms are typical of a corporate environment, with the two soda cans centrally placed on the table throughout the discussion, highlighting the taste debate. The ad concludes by reiterating Coke Zero’s slogan, emphasizing it offers real Coca-Cola taste with zero calories. |