Burger King - "Manager" by ANDY Awards 2008
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Burger King - "Manager"
- Brand: Burger King
- Country: United States
- Advertiser: Burger King
| Title | Manager |
| Agency | Crispin Porter + Bogusky |
| Campaign | Whopper Freakout - BK |
| Advertiser | Burger King |
| Brand | Burger King |
| Posted | February 2008 |
| Product | Whopper |
| Business Sector | Restaurants & Fast Food |
| Tagline | WHOPPERFREAKOUT.com |
| Media Type | Television & Cinema |
| Length | |
| Market | United States |
| AI Description | The Burger King ad, titled "Manager," presents a candid scenario where the Whopper is temporarily removed from the menu to capture real customer reactions. The ad is filmed with hidden cameras at a Burger King in Las Vegas, showcasing genuine customer frustration and disbelief when informed that the Whopper has been discontinued. The scenes include dialogue of confused customers asking for the manager. The emotional intensity is visible in the customer's facial expressions as they react negatively to the news. The ad closes with the text 'WHOPPERFREAKOUT.com' and an image of the Whopper, directing viewers to learn more about the experiment online. The ad creatively uses humor by playing with the expectation of the availability of a popular menu item. |