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ANDY Awards

Creative Award
New York, United States
HP - "Serena Williams (90 sec)" by ANDY Awards 2008

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TitleSerena Williams (90 sec)
Agency
Campaign Hands - HP
Advertiser Hewlett-Packard
Brand HP
PostedFebruary 2008
Business Sector Computers, PDAs & Calculators
Tagline The Computer is Personal Again.
Media Type Television
Length
Market United States
AI Description The HP ad featuring Serena Williams showcases her multifaceted life and capabilities through the lens of technology. Serena, a renowned tennis player, interacts with a digital interface that presents her varied interests and skills: from browsing photo galleries that capture her life milestones to tracking tennis competitors. Her passion for fashion is highlighted as she shows off design collaborations with Nike, emphasizing her versatility. The ad also includes animations and digital effects like floating images and video game simulations, illustrating technology's role in personal expression. The visual narrative is vibrant and fast-paced, aligning with Serena's dynamic personality. HP positions its computer as a personal, essential device in managing and enhancing her life's pursuits, encapsulating its tagline, "The Computer is Personal Again."