Burger King - "Since I Was a Kid" by ANDY Awards 2008
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Burger King - "Since I Was a Kid"
- Brand: Burger King
- Country: United States
- Advertiser: Burger King
| Title | Since I Was a Kid |
| Agency | Crispin Porter + Bogusky |
| Campaign | Whopper Freakout - BK |
| Advertiser | Burger King |
| Brand | Burger King |
| Posted | January 2008 |
| Product | Whopper |
| Business Sector | Restaurants & Fast Food |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad depicts reactions from actual customers at a Burger King in Las Vegas when told that the Whopper has been removed from the menu. Shot with a hidden camera, it captures the bewilderment and disbelief of customers, some of whom express their emotional connection to the Whopper, reminiscing about desires from childhood. The candid testimonies emphasize the iconic status of the Whopper within the fast-food realm. By deliberately creating a shortage, Burger King highlights the deep-seated attachment and loyalty customers have toward this signature burger. The ad ends with the URL 'WhopperFreakout.com' displayed along a visual of the Whopper, urging viewers to explore further. |