Burger King - "Rocker Kid" by ANDY Awards 2008
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Burger King - "Rocker Kid"
- Brand: Burger King
- Country: United States
- Advertiser: Burger King
| Title | Rocker Kid |
| Agency | Crispin Porter + Bogusky |
| Campaign | Whopper Freakout - BK |
| Advertiser | Burger King |
| Brand | Burger King |
| Posted | January 2008 |
| Product | Whopper |
| Business Sector | Restaurants & Fast Food |
| Tagline | Whopperfreakout.com |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad starts with the announcement that Burger King has stopped selling the Whopper for a day to observe customer reactions. Situated at a Burger King in Las Vegas, NV, hidden cameras capture genuine shock and confusion among customers. As people realize the Whopper is no longer available, their disbelief and disappointment are evident. A particularly memorable moment features a young man dressed in a rocker style, who is visibly shocked and covers his mouth in surprise. The series of candid reactions adds humor and excitement, revealing customers' attachment to the Whopper. The ad closes with an iconic image of the Whopper and the campaign website: whopperfreakout.com. |