Tide-To-Go - "Talking Stain" by ANDY Awards 2008
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Tide-To-Go - "Talking Stain"
- Brand: Tide-To-Go
- Country: United States
- Advertiser: Procter & Gamble
| Title | Talking Stain |
| Agency | Saatchi & Saatchi |
| Campaign | Talking Stain |
| Advertiser | Procter & Gamble |
| Brand | Tide-To-Go |
| Posted | January 2008 |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Tagline | Silence the stain |
| Media Type | Television |
| Length | |
| AI Description | The Tide-To-Go ad, titled 'Talking Stain', humorously portrays an office interview where a man's confidence is undermined by a loud, animated stain on his shirt. During the candidate's responses, instead of his words, the stain captures attention by making annoying noises, overshadowing his qualifications. The visual narrative effectively highlights the distraction and embarrassment a stain can cause, making it impossible for the interviewer to focus on the candidate's speech. The setting is typical for an office: a desk, papers, and a business-attired individual. The scene unfolds with light humor, culminating in the brand's solution: the Tide-To-Go pen that can instantly 'Silence the stain.' A subtle but effective demonstration characterizes the ad's comedic approach to express the product's benefit, directing viewers to 'mytalkingstain.com' for more engagement. |
| Executive Creative Director | Tony Granger |
| Executive Creative Director | Jan Jacobs |
| Post Production | Framestore |
| Executive Creative Director | Leo Premutico |
| Production Company | Dab Hand Media |
| Director | Calle Åstrand |
| Agency Producer | Dani Stoller |
| Copywriter | Peter Albores |
| Copywriter | Nathan Frank |
| Art Director | Dan Lucey |
| Production Company Producer | Luke Beauchamp |