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ANDY Awards

Creative Award
New York, United States
FedEx - "Conference Call" by ANDY Awards 2008

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TitleConference Call
Agency
Campaign We Understand - FedEx
Advertiser Federal Express
Brand FedEx
PostedJanuary 2008
Business Sector Postal, Courier & Shipping Services
Tagline We understand.
Media Type Television
Length
Market United States
AI Description This FedEx advertisement titled "Conference Call" humorously showcases a video conference between an office boss and his employees. The scene begins with an employee promising to update and send a revised schedule. The employees, appearing to be in a typical office setting, are actually out on a lush, green golf course. They attempt to simulate an office backdrop but fail when the camera accidentally reveals their true location. The setting switches between the boss in a formal office environment, dressed in a suit, and the employees, casually seated on a golf course. The ad emphasizes FedEx's understanding of both work-life balance and efficient business practices, culminating in the tagline "We understand," and highlighting the FedEx Cup connection to reinforce brand presence.