Apple - "Time Machine" by ANDY Awards 2008
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Apple - "Time Machine"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Time Machine |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | January 2008 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad features two characters representing a Mac and a PC. The Mac introduces the Time Machine, a new backup feature in Leopard, which automatically makes hourly copies of files, ensuring nothing is ever lost. Visually, the ad shows multiple versions of the Mac character lining up, illustrating the feature's functionality. The PC character, dressed in a suit, expresses admiration for this new feature. The ad employs a simple, clean aesthetic with a white background, highlighting the focus on the characters and the product's innovative aspects. The musical and dialogue elements emphasize ease, reliability, and a friendly rivalry between the Mac and PC. |
| Production Company | Epoch Films |
| Editing Company | Mad River Post |
| Chief Creative Officer | Lee Clow |
| Executive Creative Director | Duncan Milner |
| Executive Creative Director | Eric Grunbaum |
| Art Director | Chuck Monn |
| Copywriter | Jason Sperling |
| Copywriter | Alicia Dotter |
| Associate Creative Director | Chuck Monn |
| Associate Creative Director | Jason Sperling |
| Agency Producer | Cheryl Childers |
| Agency Producer | Hank Zakroff |
| Agency Producer | Perrin Rausch |
| Director | Phil Morrison |
| Post Production | Company 3 |
| Editor | Valerie Thrasher |
| Director of Photography (DOP) | Peter Donahue |
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