FedEx - "Assistant" by ANDY Awards 2008
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FedEx - "Assistant"
- Brand: FedEx
- Country: United States
- Advertiser: Federal Express
| Title | Assistant |
| Agency | BBDO New York |
| Campaign | We Understand - FedEx |
| Advertiser | Federal Express |
| Brand | FedEx |
| Posted | January 2008 |
| Business Sector | Postal, Courier & Shipping Services |
| Tagline | We understand. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The commercial depicts a bustling office environment where an assistant is diligently managing her boss's tasks. She receives a FedEx package and promptly answers the phone to find her boss calls in sick. The assistant coordinates the logistics of an important presentation, ensuring the boss can join remotely from home. Meanwhile, co-workers in the office gear up for a golf outing, revealing the humorous contrast between office life and leisure. The ad effectively highlights FedEx's role in reliably supporting business operations by ensuring timely deliveries, even when unexpected circumstances arise. The setting is bright, modern, and typical of a corporate office, filled with cubicles and active employees. |
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