Apple - "Misprint" by ANDY Awards 2008
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Apple - "Misprint"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Misprint |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | December 2007 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad begins with two characters introducing themselves: one representing a Mac and the other a PC. The setting is minimalistic, with a white background that puts the focus on the characters. The PC character appears flustered while speaking on the phone, trying to address what he believes is a printing error in a magazine that states the fastest Windows Vista notebook tested was a Mac. There's comedic irony as the PC character realizes, through conversation with Mac, that this is indeed factual. The Mac remains calm and confident, highlighting its superiority in performance, illustrating the ad's playful approach to showcasing the Mac's capabilities over traditional PCs. The interaction is underpinned by light humor, emphasizing Macintosh's modern and efficient image. |
| Production Company | Epoch Films |
| Editing Company | Mad River Post |
| Chief Creative Officer | Lee Clow |
| Executive Creative Director | Duncan Milner |
| Executive Creative Director | Eric Grunbaum |
| Art Director | Chuck Monn |
| Copywriter | Jason Sperling |
| Copywriter | Alicia Dotter |
| Associate Creative Director | Chuck Monn |
| Associate Creative Director | Jason Sperling |
| Agency Producer | Cheryl Childers |
| Agency Producer | Hank Zakroff |
| Agency Producer | Perrin Rausch |
| Director | Phil Morrison |
| Post Production | Company 3 |
| Editor | Valerie Thrasher |
| Director of Photography (DOP) | Peter Donahue |
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- AGENCY:
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