Apple - "Holiday" by ANDY Awards 2008
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Apple - "Holiday"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Holiday |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | December 2007 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | In this animated Apple holiday ad, Mac and PC characters, along with Santa Claus, are seen standing in a snowy landscape. Mac, relaxed in a casual hoodie, banters humorously with PC, who's dressed in formal attire. Santa stands cheerfully between them. The dialogue parodies a familiar Christmas song, with PC humorously trying to divert Santa's favor towards buying a PC instead of a Mac. Visually, the ad is colorful and uses a playful, lighthearted style to capture the festive atmosphere. The joyful tune of the carol complements the friendly competition between the characters, highlighting the ongoing rivalry between Mac and PC in a humorous and accessible manner. Snowflakes accent the sign-off with an Apple Mac display, emphasizing the product as the center of the holiday appeal. |
| Editing Company | Mad River Post |
| Chief Creative Officer | Lee Clow |
| Executive Creative Director | Duncan Milner |
| Executive Creative Director | Eric Grunbaum |
| Art Director | Chuck Monn |
| Copywriter | Jason Sperling |
| Copywriter | Alicia Dotter |
| Associate Creative Director | Chuck Monn |
| Associate Creative Director | Jason Sperling |
| Agency Producer | Cheryl Childers |
| Agency Producer | Hank Zakroff |
| Agency Producer | Perrin Rausch |
| Director | Phil Morrison |
| Post Production | Company 3 |
| Editor | Valerie Thrasher |
| Director of Photography (DOP) | Peter Donahue |
| Production Company | LAIKA/house |
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