Skoda - "Cake" by ANDY Awards 2008
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Skoda - "Cake"
- Brand: Skoda
- Country: United Kingdom
- Advertiser: Volkswagen
| Title | Cake |
| Agency | Fallon |
| Campaign | Cake |
| Advertiser | Volkswagen |
| Brand | Skoda |
| Posted | November 2007 |
| Product | Fabia |
| Business Sector | Cars |
| Tagline | Full of lovely stuff |
| Story | To launch the Skoda Fabia we made a full size car out of cake to demonstrate how it has lots of design touches with the line "full of lovely stuff" |
| Media Type | Television & Cinema |
| Length | |
| Market | United Kingdom |
| AI Description | In the ad for Skoda's Fabia, a team of pastry chefs in white uniforms meticulously craft a life-sized car entirely out of cake. Each segment shows careful steps akin to industrial car assembly, revealing the juxtaposition of a bakery setting with automotive construction. Oranges are peeled, cherries are handled, and layers of cake and cream are built and shaped to form the model. Rich chocolate is poured, vivid food coloring is mixed, and the attention to detail is highlighted by close-ups of hands molding and frosting the vehicle. The ambient song, known from *The Sound of Music*, plays, enhancing the nostalgic, feel-good atmosphere. The final reveal shows the improbable yet delightful cake-car, driving home the message 'Full of lovely stuff' as the team stands proudly around it. The ad ends with the tagline on screen. |
| Production Company | Gorgeous Enterprises |
| Art Director | Chris Bovill |
| Copywriter | Chris Bovill |
| Art Director | John Allison |
| Copywriter | John Allison |
| Account Supervisor | Simon Owen |
| Advertiser's Supervisor | Mary Newcombe |
| Agency Producer | Nicky Barnes |
| Producer | Rupert Smythe |
| Director | Chris Palmer |
| Executive Creative Director | Richard Flintham |
| Editor | Paul Watts |
| Post Production | The Quarry |
