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Creative Award
New York, United States
Harvey Nichols - "Womenswear" by ANDY Awards 2008

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TitleWomenswear
Agency
Campaign Harvey Nichols Wonderful Life
Advertiser Harvey Nichols
Brand Harvey Nichols
PostedNovember 2007
Product Womenswear Department
Business Sector Department Stores, Supermarkets
Media Type Magazine
Market United Kingdom
AI Description The advertisement features a grid layout on a graph paper background, drawing a parallel between women's shoe styles and male physiques in underwear. A column on the left displays six different women's shoes, each implying a different style or mood: sleek, fringed, feminine, striped, and quirky. Below the shoes is a linear diagram leading to images of men in minimal white underwear on the bottom, suggesting a playful comparison between shoe selection and preferred male body type. The ad employs a clean and minimalist design that emphasizes contrast and intrigue.
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