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ANDY Awards

Creative Award
New York, United States
Amnesty International - "Hanging Kids" by ANDY Awards 2008

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TitleHanging Kids
Agency
Campaign Child Soldiers Campaign - Amnesty International
Advertiser Amnesty International
Brand Amnesty International
Date of First Broadcast/Publication 2007 / 2
Business Sector Human Rights
Tagline 300 000 child soldiers dream of simply being children
Media Type Print
AI Description The print ad features a powerful black and white image of children hanging by thick ropes. The stark contrast between the innocence of the children and the disturbing situation is apparent. With backgrounds of dilapidated buildings, the image suggests a war-torn environment. The children's playful expressions juxtapose the grim reality of child soldiers, conveying a deeply emotive message. One child is captured mid-swing, which further intensifies the theme of lost childhood. The tagline "300 000 child soldiers dream of simply being children" highlights Amnesty International's advocacy against child soldiers.
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