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ANDY Awards

Creative Award
New York, United States
Amnesty International - "Bones" by ANDY Awards 2008

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TitleBones
Agency
Campaign Child Soldiers Campaign - Amnesty International
Advertiser Amnesty International
Brand Amnesty International
PostedNovember 2007
Business Sector Human Rights
Tagline 300 000 child soldiers dream of simply being children
Media Type Print
AI Description This powerful Amnesty International ad shows three children in a bleak environment. Dressed as soldiers with helmets and rifles nearby, they appear playing amidst an eerie, desolate landscape littered with bones and skeletons in the background. The black and white imagery heightens the somberness, conveying a strong message about the harsh realities faced by child soldiers in conflict zones. This stark visual contrasts innocent childhood play with the dark circumstances these children endure. The tagline at the bottom declares the haunting reality faced by 300,000 child soldiers worldwide, highlighting the tragic loss of innocence and the need for human rights advocacy.
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Brand manager