Apple - "PR Lady" by ANDY Awards 2008
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Apple - "PR Lady"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | PR Lady |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | November 2007 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad, part of Apple’s 'Get a Mac' campaign, features a humorous interaction between a personified Mac and PC, with a PR lady. Set against a minimalist white background, Mac, dressed casually, and PC, dressed formally, engage in a conversation where PC has hired a PR consultant to manage issues arising from the Vista operating system. The PR lady tries to downplay PC's problems by rephrasing downgrading as upgrading. Mac casually responds by highlighting the advantages of the Mac’s Leopard OS, hinting at its superior features. The simple and clean visual style accentuates the message that Apple products are modern, user-friendly, and efficient compared to their competitors. |
| Production Company | Epoch Films |
| Editing Company | Mad River Post |
| Chief Creative Officer | Lee Clow |
| Executive Creative Director | Duncan Milner |
| Executive Creative Director | Eric Grunbaum |
| Art Director | Chuck Monn |
| Copywriter | Jason Sperling |
| Copywriter | Alicia Dotter |
| Associate Creative Director | Chuck Monn |
| Associate Creative Director | Jason Sperling |
| Agency Producer | Cheryl Childers |
| Agency Producer | Hank Zakroff |
| Agency Producer | Perrin Rausch |
| Director | Phil Morrison |
| Post Production | Company 3 |
| Editor | Valerie Thrasher |
| Director of Photography (DOP) | Peter Donahue |
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