Apple - "Boxer" by ANDY Awards 2008
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Apple - "Boxer"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Boxer |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | November 2007 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | In this Apple ad, two characters represent different computer platforms: Mac and PC. A man introduces himself as a Mac while a "PC" in a boxer outfit engages in a playful boxing act, attempting to showcase determination and competitiveness. The background is stark white, emphasizing simplicity and the main characters. Mac speaks calmly about the benefits of simplicity and intuition, contrasting with PC’s energetic attempts to challenge the success of Macs. The dialogue highlights a narrative in which the PC feels threatened by the rise of Apple's user-friendly approach. The ad ends by emphasizing Mac's efficiency and ease of use. |
| Production Company | Epoch Films |
| Editing Company | Mad River Post |
| Chief Creative Officer | Lee Clow |
| Executive Creative Director | Duncan Milner |
| Executive Creative Director | Eric Grunbaum |
| Art Director | Chuck Monn |
| Copywriter | Jason Sperling |
| Copywriter | Alicia Dotter |
| Associate Creative Director | Chuck Monn |
| Associate Creative Director | Jason Sperling |
| Agency Producer | Cheryl Childers |
| Agency Producer | Hank Zakroff |
| Agency Producer | Perrin Rausch |
| Director | Phil Morrison |
| Post Production | Company 3 |
| Editor | Valerie Thrasher |
| Director of Photography (DOP) | Mott Hupfel |
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- AGENCY:
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