Apple - "Podium" by ANDY Awards 2008
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Apple - "Podium"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Podium |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | November 2007 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The advertisement features two characters representing "Mac" and "PC" standing together. PC gives an official-style speech from a podium with a sign that reads "DON'T GIVE UP ON VISTA!" He addresses the issues users have with Vista, such as compatibility and functionality, and mentions how some are reverting to XP. The ad humorously contrasts the struggles with Vista against the seamless features of Mac's new Leopard operating system, played out as a satirical political speech. Mac observes PC's commitment as PC confesses he too switched back to XP, finding more satisfaction. The ad closes with a visual of a Mac computer screen displaying the Apple logo. |
| Production Company | Epoch Films |
| Editing Company | Mad River Post |
| Chief Creative Officer | Lee Clow |
| Executive Creative Director | Duncan Milner |
| Executive Creative Director | Eric Grunbaum |
| Art Director | Chuck Monn |
| Copywriter | Jason Sperling |
| Copywriter | Alicia Dotter |
| Associate Creative Director | Chuck Monn |
| Associate Creative Director | Jason Sperling |
| Agency Producer | Cheryl Childers |
| Agency Producer | Hank Zakroff |
| Agency Producer | Perrin Rausch |
| Director | Phil Morrison |
| Director of Photography (DOP) | Peter Donahue |
| Editor | Fred Fouquet |
| Post Production | Company 3 |
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