Cadbury - "Gorilla" by ANDY Awards 2008
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Cadbury - "Gorilla"
- Brand: Cadbury
- Country: United Kingdom
- Advertiser: Cadbury
| Title | Gorilla |
| Agency | Fallon |
| Campaign | A Glass and a Half Full |
| Advertiser | Cadbury |
| Brand | Cadbury |
| Posted | October 2007 |
| Product | Dairy Milk |
| Business Sector | Chocolate |
| Tagline | A glass and a half full of joy |
| Story | We hear "In the air tonight" by Phil Collins as we realize we're in front of a calmly looking gorilla. "I"'ve been waiting for this moment for all of my life..." The ape stretches its neck like heavyweight boxer would do before a fight. He's sitting in front of a massive drum kit as the best drum fill of the history of rock is coming. The Gorilla knows this. He smashes the drums phenomenally - feeling every beat. The camera leaves the ape and his drum. United, the way they are meant to be. |
| Media Type | Television |
| Length | |
| Soundtrack | In the air tonight |
| AI Description | The Cadbury ad opens with a close-up of a gorilla's face set against a deep purple background. The gorilla appears calm, eyes closed, as the iconic beat of Phil Collins' "In the Air Tonight" begins to play. The camera gradually reveals more of the gorilla, which is seated in front of a drum kit, adding a playful twist to the initial seriousness. As the drum solo approaches, the gorilla opens its eyes and prepares itself, much like a professional musician would before a performance. With great enthusiasm and skill, the gorilla plays the drums, synchronized perfectly with the drum solo of the song, showcasing joy and passion. The ad ends with a Cadbury Dairy Milk bar appearing on screen, accompanied by the tagline, "A glass and a half full of joy." |
| Creative Director | Juan Cabral |
| Executive Creative Director | Richard Flintham |
| Art Director | Juan Cabral |
| Copywriter | Juan Cabral |
| Director | Juan Cabral |
| Production Company | Blink London |
| Agency Producer | Nicky Barnes |
| Production Company Producer | Matthew Fone |
| Singer | Phil Collins |
| Music | Phil Collins |
