ANDY Awards

Creative Award

New York, United States

Update

Levi's - "Dangerous Liaisons (60 sec)"

16248

Title	Dangerous Liaisons (60 sec)
Agency	BBH
Campaign	Dangerous Liaisons - Levi's
Advertiser	Levi Strauss & Co.
Brand	Levi's
Posted	October 2007
Business Sector	Clothing
Media Type	Television & Cinema
Length	60 seconds
Soundtrack	Strange Love
AI Description	The Levi's ad, "Dangerous Liaisons," showcases a series of encounters between two individuals in an intimate, vintage-looking interior. Set to the soundtrack "Strange Love," the ad begins with the woman exploring an old room, reflecting on her image in a mirror. The scene shifts as a man enters, initiating a playful yet passionate interaction. Their movements create a dance-like sequence, filled with moments of undressing and redressing in various outfits, emphasizing the versatility of the Levi's brand. The use of soft, filtered lighting with hints of sepia enhances the nostalgic and romantic atmosphere. The visual narrative suggests themes of love and identity, with Levi's jeans as a central element throughout the story, symbolizing timeless fashion. The ad concludes with text promoting the "New 2007 Collection."
Production Company	Rattling Stick
Production Company	Good Oil
Director	Ringan Ledwidge
Agency Producer	Davud Karbassioun
Art Director	Steve Wakelam
Creative Director	Caroline Pay
Creative Director	John O'Keeffe
Executive Creative Director	Sir John Hegarty
Music	Little Annie Bandez
Copywriter	Steve Wakelam
Production Company Producer	Sally Humphries
Post Production	The Mill London