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ANDY Awards

Creative Award
New York, United States
HP - "Serena Williams (60 sec)" by ANDY Awards 2008

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TitleSerena Williams (60 sec)
Agency
Campaign Hands - HP
Advertiser Hewlett-Packard
Brand HP
PostedSeptember 2007
Business Sector Computers, PDAs & Calculators
Tagline The Computer is Personal Again.
Media Type Television
Length
AI Description The advertisement features Serena Williams discussing how her HP computer aids her in various aspects of her life—tracking photos, competition, and engaging in creative processes. The ad visually highlights numerous aspects of her daily activities enhanced by technology, like designing with Nike and watching films. It showcases animations blended with real-life visuals, including displaying her virtual representation in a video game and stylish designs. The HP Pavilion Slimline Desktop is showcased prominently along with Windows Vista Home Premium. Serena is depicted holding interactive 3D elements such as floating screens displaying tennis stats and online competition tracking. The ad emphasizes the personalization aspect of the product, encapsulating moments from her life, narrated alongside visual sequences that switch between realistic and animated styles, illustrating the seamless integration of digital experiences in her world.