Coke Zero - "Toucan" by ANDY Awards 2008
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Coke Zero - "Toucan"
- Brand: Coke Zero
- Country: United States
- Advertiser: Coca-Cola Company
| Title | Toucan |
| Agency | Crispin Porter + Bogusky |
| Campaign | Coke vs Coke Zero - Coca |
| Advertiser | Coca-Cola Company |
| Brand | Coke Zero |
| Posted | August 2007 |
| Business Sector | Soft Drinks, Tonics |
| Tagline | Taste Zero Calories |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | In a humorous office setting, the ad features a roundtable discussion involving a lawyer, identified as such by a "hidden camera" caption, and two other professionals. They engage in a tongue-in-cheek deliberation about taking legal action against the same brand to which they belong due to taste similarities between Coke and Coke Zero. The dialogue is witty and centers on the concept of a company suing itself. It metaphorically compares the Coke brand to a jungle king and Coke Zero to a toucan that is colorful and showy. The ad uses irony to highlight the brand structure and consumer appeal of Coke Zero, concluding with a focus on the product's packaging and the tagline "Taste Zero Calories." |