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Creative Award
New York, United States
Smirnoff Red - "Sea" by ANDY Awards 2008

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TitleSea
Agency
Campaign Sea
Advertiser Diageo
Brand Smirnoff Red
PostedAugust 2007
Business Sector Spirits, Fortified Wines
Tagline Extraordinary Purification, Clearly Smirnoff
Story Sea brings to life the extraordinary purification process that the makers of Smirnoff go through to create the ultimate pure vodka. The film see the sea dramatically ridding itself of an incredible range of debris that has been deposited in it over the years.
Problem Communicate the purity of Smirnoff Vodka.
Media Type Television & Cinema
Length
Market United Kingdom
AI Description The Smirnoff Red commercial titled "Sea" showcases the passing of a ship through a stormy ocean scene. As the camera pans down, viewers see the underwater movement where debris and sunken artifacts rise dramatically from the sea floor. The ad uses impressive visual effects to depict virtual purification as debris is lifted and expelled from the water in a cleansing ritual. This powerful sequence emphasizes the purification process of Smirnoff vodka, distilled and filtered to achieve ultimate purity. Meanwhile, inside the control room, workers monitor the purging of impurities on their radar screens. Finally, clear water is showcased, symbolizing the pure, refined nature of Smirnoff vodka. The ad ends with the imagery of a Smirnoff bottle, crystal-clear, suggesting that the vodka is as pure as the newly cleansed sea.
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