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ANDY Awards

Creative Award
New York, United States
Skittles - "Touch" by ANDY Awards 2008

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TitleTouch
Agency
Campaign Taste The Rainbow - Skittles
Advertiser Mars, Inc.
Brand Skittles
PostedJuly 2007
Business Sector Food
Tagline Touch The Rainbow. Taste The Rainbow.
Media Type Television
Length
Market United States
AI Description The Skittles ad takes place in an office environment where a character named Tim has the magical and somewhat tragic ability to turn everything he touches into Skittles. Colleagues approach him, curious about this unique power. The conversation starts humorously, but it becomes apparent that this ability has its downsides as Tim reveals that he cannot touch his newborn son or feed himself without turning everything into Skittles. Despite the seemingly fun nature of his power, this transforms into a commentary on loss and isolation. Use of humor is maintained through the entire commercial, alongside the vibrant and colorful imagery of Skittles cascading everywhere. The ad concludes with the Skittles logo and the memorable tagline, urging viewers to 'Touch the Rainbow. Taste the Rainbow.'
Production Company