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ANDY Awards

Creative Award
New York, United States
HP - "Petra Nemcova" by ANDY Awards 2008

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TitlePetra Nemcova
Agency
Campaign Hands - HP
Advertiser Hewlett-Packard
Brand HP
PostedJuly 2007
Business Sector Computers, PDAs & Calculators
Tagline The Computer is Personal Again.
Media Type Television
Length
AI Description The advertisement features Petra Nemcova discussing her personal connection to her HP laptop and how it integrates into her life and work. She talks about storing her photos, forwarding design ideas from fashion capitals like Paris, Milan, and London, and her passion for underwater photography. The ad highlights her charitable work with the Happy Hearts Fund, which raises funds to rebuild schools, and her personal story of surviving a tsunami. The visuals feature Petra walking confidently through a city at night, showcasing her as a role model. The ad spotlights the HP Pavilion DV2000T with Intel Centrino Duo technology, emphasizing the tagline "The Computer is Personal Again."