Coke Zero - "Consumer Testing" by ANDY Awards 2008
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Coke Zero - "Consumer Testing"
- Brand: Coke Zero
- Country: United States
- Advertiser: Coca-Cola Company
| Title | Consumer Testing |
| Agency | Crispin Porter + Bogusky |
| Campaign | Coke vs Coke Zero - Coca |
| Advertiser | Coca-Cola Company |
| Brand | Coke Zero |
| Posted | July 2007 |
| Business Sector | Soft Drinks, Tonics |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad opens with the text "Coke vs Coke Zero” displayed on a black background. The scene then shifts to a boardroom setting where three individuals are seated at a table. A woman is seen taking notes while two men engage her in a conversation about potential legal action due to taste similarities between Coke and Coke Zero. The conversation is lighthearted and humorous, suggesting there might be issues of 'taste infringement.' The scene captures the woman's reactions, labeled as an 'actual lawyer on hidden camera,' which adds an element of intrigue and candidness. On the table beside them are two recognizable cans of Coke and Coke Zero. Their dialogue humorously revolves around the identical taste that both beverages share, validated in a playful manner by the family's opinions. The ad concludes with the Coke Zero branding, emphasizing 'Taste Zero Calories.' |