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ANDY Awards

Creative Award
New York, United States
Earth Hour - "Earth Hour (60 sec)" by ANDY Awards 2008

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TitleEarth Hour (60 sec)
Agency
Campaign Earth Hour - WWF
Advertiser WWF
Brand Earth Hour
PostedJune 2007
Product Earth Hour
Business Sector Environmental & Ecological Issues
Media Type Case Study
Length
Market Australia
AI Description The Earth Hour ad conveys a compelling message about climate change by symbolizing a unified act of environmental awareness. Images of Sydney’s skyline transitioning into darkness set the tone for a worldwide campaign focused on reducing global warming. Early frames show the vibrant city skyline contrasted with the subsequent blackout, showing the commitment to environmental action. The message is clear: on March 31st, coal-fired electricity consumption, a primary source of pollution, should cease for one hour. The visuals are accompanied by the calm yet urgent statement music that amplifies the campaign's seriousness. Interspersed scenes showcase promotional efforts, like banners in the city, a website, mobile messages, and news coverage. Notably, influential corporations join the movement, showcasing widespread support. Further emphasis is given to public engagement through newspaper articles, television coverage, and images of children participating. The closing frames reflect astounding results with an energy reduction of 10.2%, equating to taking 48,000 cars off the road. Finally, the ad suggests a global expansion in 2008, indicating success in community-driven environmental responsibility.
Actor / Celebrity
Voice
Production Company
Production Company