Tide Ultra - "Mayo" by ANDY Awards 2008
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Tide Ultra - "Mayo"
- Brand: Tide Ultra
- Country: United States
- Advertiser: Procter & Gamble
| Title | Mayo |
| Agency | Saatchi & Saatchi |
| Campaign | Stains don't stand a chance - Tide Ultra |
| Advertiser | Procter & Gamble |
| Brand | Tide Ultra |
| Posted | June 2007 |
| Product | Stain Remover |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Media Type | Newspaper |
| Market | United States |
| AI Description | The advertisement for Tide Ultra stain remover cleverly depicts a horde of medieval knights, clad in dark armor, converging against a conspicuously lighter and smaller group symbolizing mayonnaise. This visual metaphor illustrates the product's effectiveness, suggesting that no stain, not even tough mayonnaise, stands a chance against Tide. The stark contrast between the dark, intimidating armor and the bright Target is visually striking and conveys a message of power and dominance. Typography in bold declares, 'MAYONNAISE DOESN'T STAND A CHANCE,' reinforcing the campaign's focus. The theme seamlessly connects historical imagery with modern household challenges. |