Smooth E - "Materialism" by ANDY Awards 2008
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| Title | Materialism |
| Agency | JEH United Ltd |
| Campaign | Every Teen Has Problems - Smooth E |
| Advertiser | Smooth E |
| Brand | Smooth E |
| Posted | June 2007 |
| Business Sector | Skin Care |
| Media Type | Television & Cinema |
| Length | |
| AI Description | The advertisement for Smooth E Baby Face Scrub explores themes of materialism through a dialogue between a fashion-conscious teenager and a beautician in a skincare store. The teen reveals her extreme sacrifices, such as not eating, to afford new luxury items like a handbag. The beautician highlights the fleeting nature of material possessions, comparing them to illusions and bubbles. She then introduces the smooth and effective Baby Face Scrub as an alternative solution for happiness and beauty. The ad uses clear, clean visuals, and the conversation emphasizes a message against superficiality, promoting inner beauty instead. |