Smooth E - "Trailer" by ANDY Awards 2008
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| Title | Trailer |
| Agency | JEH United Ltd |
| Campaign | Every Teen Has Problems - Smooth E |
| Advertiser | Smooth E |
| Brand | Smooth E |
| Posted | June 2007 |
| Business Sector | Skin Care |
| Media Type | Television & Cinema |
| Length | |
| AI Description | The ad addresses common self-esteem issues faced by teenagers, using humor and relatable scenarios. It introduces a series of seven characters, each humorously confessing their insecurities, such as looking old or being a troublemaker. The narrative unfolds with a comedic twist, showcasing a woman confidently interacting with the characters, pointing out their perceived problems, and eventually suggesting a solution through Smooth E's skin care product. The different characters and their problems highlight the diversity of concerns that can affect teens and adults alike. The ad's tone is light-hearted, aiming to use humor to communicate the effectiveness of the product. |