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ANDY Awards

Creative Award
New York, United States
AIDES - "Love Story" by ANDY Awards 2008

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TitleLove Story
Agency
Campaign Love Story
Advertiser Aides
Brand AIDES
Date of First Broadcast/Publication 2007 / 1
Business Sector Disease Awareness, Support Groups & Associations
Media Type Television & Cinema
Length
AI Description The ad unfolds in an animated, surreal world where sensual encounters are depicted humorously and vividly. It begins with a book titled 'Love Stories,' leading into scenes that alternate between a couple engaging in intimate moments and exaggerated interpretations of sexual fantasies. The whimsical settings, like a nightclub with a flirty waitress and various kinky scenarios, underscore a theme of uninhibited desire. Characters are playful, engaging in exaggerated and satirical situations. The soundtrack, featuring a playful rendition of 'My Boy Lollipop,' adds a quirky, lighthearted element to the narrative. As the ad progresses, it intersperses humor and fantasy with more serious undertones. At the conclusion, a message appears: 'Whatever you're into, protect yourself,' emphasizing the importance of protection and sexual health awareness.
Advertising Manager
Advertising Manager
Account Manager
Creative Director
Copywriter
Art Director
Agency Producer
Production Company
Director