ANDY Awards

Creative Award

New York, United States

Update

Levi's - "Dangerous Liaisons (90 sec)"

15999

Title	Dangerous Liaisons (90 sec)
Agency	BBH
Campaign	Dangerous Liaisons - Levi's
Advertiser	Levi Strauss & Co.
Brand	Levi's
Posted	June 2007
Business Sector	Clothing
Media Type	Television & Cinema
Length	90 seconds
Soundtrack	Strange Love
AI Description	The advert for Levi's, titled 'Dangerous Liaisons,' unfolds a passionate and visually captivating story set in a vintage-style setting, reminiscent of the 1950s. A woman is seen in front of a mirror, contemplating her reflection before making eye contact with a man who enters the room. The narrative is driven by a sense of romance and transformation, embodied as they begin to undress and change outfits, highlighting the Levi's collection. The visuals convey intimacy and seduction, amplified by the soundtrack 'Strange Love,' which adds a layer of nostalgia and emotional weight to the scene. As the outfits change, so do the states of the characters, symbolizing transformation and freedom. The ad closes with a callout to Levi's latest collection, underlining its blend of heritage with contemporary fashion.
Production Company	Rattling Stick
Production Company	Good Oil
Director	Ringan Ledwidge
Agency Producer	Davud Karbassioun
Art Director	Steve Wakelam
Copywriter	Steve Wakelam
Creative Director	Caroline Pay
Creative Director	John O'Keeffe
Production Company Producer	Sally Humphries
Executive Creative Director	Sir John Hegarty
Post Production	The Mill London
Music	Little Annie Bandez