Apple - "Genius" by ANDY Awards 2008
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Apple - "Genius"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Genius |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | May 2007 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad features a conversation between three characters representing the Mac, the PC, and a Mac Genius. Set against a stark white background, the Mac and PC introduce themselves, followed by the Genius, who explains the concept of the Genius Bar—a place in Apple stores where customers receive assistance with their Apple products. The PC character tests the Genius with logical questions, all answered correctly, to illustrate the expertise available at Apple. The minimalist set and simple clothing designs emphasize Apple's brand ethos of simplicity and efficiency. The ad uses humor to contrast Apple’s friendly and helpful service against PC's more traditional approach, underscoring Apple's commitment to accessible customer support. |
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- AGENCY:
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