ANDY Awards

Creative Award

New York, United States

Update

Skittles - "Leak"

$TBWA\Chiat\Day New York$

19939

Title	Leak
Agency	TBWA\Chiat\Day New York
Campaign	Taste The Rainbow - Skittles
Advertiser	Mars, Inc.
Brand	Skittles
Posted	April 2007
Business Sector	Food
Media Type	Television
Length	30 seconds
Market	United States
AI Description	The Skittles ad titled "Leak" features a comedic scenario in which a repairman is called to fix an unusual leak in a living room. Instead of water, Skittles are leaking from the ceiling! The repairman inspects the colorful patch on the ceiling, and in a humorous twist, he attempts to "fix" the leak by attaching a pipe fitting, creating a rather absurd situation. The scene is light-hearted and quirky, with Skittles scattered across the floor. The ad finishes with the well-known Skittles slogan "Catch the Rainbow, Taste the Rainbow," creatively emphasizing the brand's playful nature.
Recording Studio	Sound Lounge
Creative Director	Gerry Graf
Creative Director	Scott Vitrone
Creative Director	Ian Reichenthal
Art Director	Craig Allen
Copywriter	Eric Kallman
Agency Producer	Lora Schulson
Producer	Scott Kaplan
Director	Tom Kuntz
Editor	Gavin Cutler
Special Effects / VFX	Asylum
Production Company	Morton Jankel Zander (MJZ LA)
Audio Engineer	Philip Loeb
Special Effects / VFX	Mark Renton
Animation	End Frame- Brand New School
Copywriter	Ian Reichenthal
Art Director	Scott Vitrone
Set Designer	Andy Reznik
Lighting Camera-Person	Joaquin Baca-Asay
Sound Design Company	Philip Loeb
Planner	Young Lee
Account Handler	Joanna Walden
Account Handler	Lisa Liebman
Marketing Manager	Michele Kessler
Brand Manager	Adam Adams